We delivered Warburtons' Win with Warbs on-pack promotion, powered by our ella platform, giving consumers the chance to win thousands of instant win prizes alongside the opportunity to win one of twelve family holidays through weekly prize draws.
We built and configured the complete promotional experience, including secure entry, Winning Moments, weekly prize draws, claim journeys, winner communications and digital prize fulfilment.
At the heart of the campaign was a hybrid promotional mechanic, combining open Winning Moments with weekly prize draws. Consumers had the chance to instantly win a range of prizes, including e-readers, Bluetooth speakers, shopping e-gift cards, towels and beach balls, while every eligible entry was automatically entered into the relevant weekly draw for the chance to win a luxury Jet2holidays family holiday. Winning Moments rolled over if prizes were not won or claimed, ensuring all prizes remained available throughout the campaign.
Successful instant winners were guided through a secure online claim journey, with automated communications and a 14-day claim period helping to ensure efficient prize fulfilment. At the end of the main promotional period, a mop-up draw awarded the final holiday prize alongside any unclaimed or unwon prizes, maximising prize distribution and delivering a fair and engaging consumer experience.
The result was a fully integrated promotional platform delivering secure winner selection, automated communications, compliant prize fulfilment and a seamless consumer journey from entry through to reward.
