We delivered a UK-wide on-pack promotion powered by our ella platform, giving consumers the chance to win one of 100 £150 NFL Shop e-vouchers through a seamless Winning Moments experience.
We built and configured the complete promotional journey, including image upload, Winning Moments logic, manual validation workflows, automated communications and secure digital voucher fulfilment.
At the heart of the campaign was a Winning Moments mechanic, awarding prizes in real time through controlled prize allocation to ensure fairness and compliance throughout the promotion.
To verify eligible purchases, entrants uploaded an image of the back of their promotional Nerds pack as proof of purchase. Winning entries were held for manual validation, ensuring vouchers were only issued once purchases had been reviewed and approved.
Following approval, winners automatically received their £150 NFL Shop e-voucher via email. Where entries were rejected, personalised SMS notifications were sent with the appropriate rejection reason, providing a clear and transparent customer experience without the need for a separate claim form.
A fully integrated solution delivering secure purchase validation, controlled prize allocation, automated communications and a seamless consumer journey from entry to reward.
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