We delivered Off-Piste Wines' first on-pack instant win promotion, powered by our ella platform, giving consumers the chance to win £100 See Tickets digital vouchers through a secure and engaging promotional journey.
Using the campaign creative, we built and configured the complete promotional experience, including receipt validation, winner selection, claim journeys, communications and digital voucher fulfilment.
At the heart of the campaign was an Instant Win mechanic, awarding £100 See Tickets digital vouchers through controlled prize allocation and entry limits, ensuring fairness, compliance and campaign integrity.
To ensure genuine participation, entrants completed a secure entry journey before uploading their receipt for validation. This proof-of-purchase process confirmed eligible purchases while helping to prevent fraudulent claims.
Successful entrants received instant on-screen notifications and SMS messages containing secure claim links. Following verification, winners received their digital vouchers, while automated email communications and dynamic rejection messaging ensured a smooth and transparent customer experience throughout the campaign.
A fully integrated solution delivering secure validation, automated communications, compliant prize fulfilment and a seamless consumer experience from entry to reward.
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