We delivered a nationwide on-pack promotion designed to drive purchase and consumer engagement through our ella platform, combining instant cash wins with a secondary prize draw in one seamless experience.
Using the campaign creative, we built and configured the complete promotional journey, including unique code validation, reward logic, winner journeys and secure prize fulfilment.
At the heart of the campaign was a Winning Moment mechanic, awarding £1,000 cash prizes daily through controlled, real-time prize allocation to ensure fairness and compliance.
To support secure participation, we generated and validated unique promotional codes printed on every qualifying pack, preventing fraud while delivering a smooth entry experience.
All valid non-winning entries were automatically entered into a final prize draw, providing every eligible participant with a second opportunity to win. Winners completed a secure claim journey, including encrypted bank detail submission, enabling safe and efficient cash prize fulfilment.
A fully integrated solution delivering secure validation, automated prize allocation, compliant fulfilment and an engaging consumer experience from entry to reward.
Speak to our team and let's bring your
next promotional idea to life.
