McVitie's 100 Years

We delivered a nationwide shopper activation powered by ella platform and ella reward, combining instant wins, digital rewards and multi-retailer redemption in one seamless experience. Using the brand’s wireframes, we built and configured the full promotional journey through our products including validation, reward logic and fulfilment. At the core was a  Winning Moment mechanic, awarding £/€100 every 100 minutes with instant validation and controlled distribution. To maximise reach, we enabled branded money-off vouchers redeemable across major UK & ROI supermarkets, ensuring smooth, automated digital fulfilment. To elevate engagement, we introduced a slot-machine style reveal with lightweight celebratory animations - turning every win into a memorable moment. A fully integrated solution delivering scale, compliance and an engaging consumer experience from entry to reward.