We delivered an engaging on-pack shopper promotion powered by our ella platform, combining instant wins, digital vouchers and a secondary prize draw in one seamless consumer journey.
Using the campaign creative, we built and configured the complete promotional experience, including secure pack validation, reward logic, winner journeys and voucher fulfilment.
At the heart of the campaign was a multi-prize Winning Moments mechanic, awarding a mix of branded merchandise and monetary vouchers in real time through controlled prize allocation, ensuring a fair and exciting experience for every participant.
To ensure secure participation, we generated Unique Reference Numbers (URNs) for every promotional pack, providing accurate proof of purchase and helping to prevent fraudulent entries.
To enhance engagement, we created a bespoke Lucky Dip prize-reveal animation, turning every entry into an interactive experience. Branded eVouchers were distributed through seamless integration with a trusted third-party provider, ensuring secure and automated reward fulfilment.
All valid non-winning entries were automatically entered into a secondary prize draw, giving participants another opportunity to win while maximising campaign engagement throughout the promotion.
A fully integrated solution delivering secure validation, engaging gameplay, automated fulfilment and a seamless consumer experience from entry to reward.
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