We delivered a regional shopper activation for Jaffa Cakes, powered by our ella platform, combining interactive gameplay with instant rewards to create a memorable in-store promotional experience exclusive to selected Co-op stores.
Using the campaign creative, we built and configured the complete promotional journey, including the interactive game, Winning Moments logic, winner journeys and automated communications.
At the heart of the campaign was a Winning Moments mechanic, awarding exclusive Jaffa Factory Tours and Jaffa Cakes merchandise bundles through controlled real-time prize allocation, ensuring a fair and compliant promotion.
To increase engagement, we developed a bespoke swipe-to-vote game, inviting participants to settle the classic debate by swiping a Jaffa Cake into either the Cake or Biscuit side before revealing whether they had won. The playful interaction transformed a simple entry into an engaging branded experience.
Successful entrants completed a secure digital claim journey, capturing winner details and Co-op membership information through a streamlined claim form, enabling efficient prize fulfilment.
A fully integrated solution delivering engaging gameplay, secure prize allocation, compliant fulfilment and a memorable consumer experience from entry to reward.
Speak to our team and let's bring your
next promotional idea to life.
