We delivered a festive Text-to-Win campaign powered by our ella platform, combining instant wins with secure proof-of-purchase validation to create a simple and engaging consumer experience.
Using the campaign creative, we built and configured the complete promotional journey, including SMS entry, barcode validation, winner selection and prize fulfilment.
At the heart of the campaign was a Winning Moments mechanic, awarding branded Guinness Christmas Jumpers through real-time prize allocation, with instant win or lose messaging to maximise excitement.
To ensure genuine participation, every entry was validated using barcode verification, providing a secure and compliant proof-of-purchase process while helping to prevent fraudulent claims.
Successful entrants completed a bespoke branded claim journey, capturing delivery details and jumper size, with live stock allocation ensuring accurate fulfilment. Verified winner data was then exported directly to fulfilment partners, while personalised SMS notifications kept winners informed throughout the process.
A fully integrated solution delivering secure validation, automated prize allocation, streamlined fulfilment and a memorable festive consumer experience from entry to reward.
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