We delivered Premier Foods' Bisto x Wallace & Gromit on-pack promotion, powered by our ella platform, giving consumers the chance to win one of ten £2,000 Getaway prizes through a secure weekly prize draw campaign.
We built and configured the complete promotional experience, including age verification, secure entry, receipt validation, OTP authentication, weekly prize draw management, winner selection and automated customer communications.
At the heart of the campaign was a weekly prize draw mechanic, with one winner selected every week throughout the nine-week promotional period, followed by a final wrap-up draw. Controlled entry limits, household prize restrictions and secure winner selection ensured a fair, compliant and transparent promotional journey.
To validate genuine participation, consumers completed a secure entry process before uploading their receipt. Proof-of-purchase validation, combined with one-time password (OTP) verification and entry limitations, helped protect the campaign against fraudulent or duplicate entries while maintaining a seamless user experience.
The platform also accommodated campaign-specific requirements, including retailer selection, scheduled data deletion for GDPR compliance, and separate promotional journeys for both the main campaign and wrap-up draw.
The result was a fully integrated promotional campaign delivering secure validation, automated prize draw management, compliant data handling and a smooth consumer experience from entry through to winner selection.
